APAC Kid Digital Insight 2019
Based on field research with kids in APAC, Kids Digital Insights 2019 highlights a clear pattern to kids purchase conversion driven strongly by digital content and influencers.
- Kids use of digital continues to distance and exceed linear TV with 80% kids selecting the Internet over TV
- Kids spend more and more time on the Internet than ever with an average 90% of kids who engage with screen based activities
- 93% kids receive information from digital content to make purchase decisions and convert through direct spending power and pester power.
- Kids are consuming digital content not only on YouTube but many more platforms than ever before.
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