APAC KIDS DIGITAL INSIGHTS 2019

Based on field research with kids in APAC, Kids Digital Insights 2019 highlights a clear pattern to kids purchase conversion driven strongly by digital content and influencers.
  • + Kids use of digital continues to distance and exceed linear TV with 80% kids selecting the Internet over TV
  • + Kids spend more and more time on the Internet than ever with an average 90% of kids who engage with screen based activities
  • + 93% kids receive information from digital content to make purchase decisions and convert through direct spending power and pester power.
  • + Kids are consuming digital content not only on YouTube but many more platforms than ever before.
To download the infographic and have our team present the infographic for your region, please input the information below.


Based on field research with kids in APAC, Kids Digital Insights 2019 highlights a clear pattern to kids purchase conversion driven strongly by digital content and influencers.
  • + Kids use of digital continues to distance and exceed linear TV with 80% kids selecting the Internet over TV
  • + Kids spend more and more time on the Internet than ever with an average 90% of kids who engage with screen based activities
  • + 93% kids receive information from digital content to make purchase decisions and convert through direct spending power and pester power.
  • + Kids are consuming digital content not only on YouTube but many more platforms than ever before.
To download the infographic and have our team present the infographic for your region, please input the information below.