Meet Our Team

Will Anstee is a visionary, passionate global communication expert with over 20 years of experience in the Creative and Media industries. He spearheads TotallyAwesome’s youth-first agenda on multiple levels – lobbying Government on regulation & compliance, mentoring businesses on how best to engage youths responsibly, leading SGTech’s Digital Trust Committee to educate consumers on their data privacy rights and more. He refers to himself as the “anti-CEO”, leading a people-first and purpose-based business.

With 35 years agency experience across Australia, Asia Pacific and Europe, Middle East and Africa, Raja Kanniappan brings a wealth of experience on all aspects of financial and operational management and leadership as a Chief Executive Officer. His experience leading initiatives that drive profit and growth coupled with his ability to nurture and develop leadership teams will enhance TotallyAwesome’s performance and bring focus to our growth agenda and initiatives.

Marcus Herrmann is in charge of campaign delivery and compliance. He has over 20 years of experience on the advertiser and agency side across Europe and Asia. Marcus combines German rigour with French passion and Asian sensitivity, and is passionate about providing kids, Gen Z, families and brands with a safe & secure digital environment.

Breaking new ground has always been a central theme throughout Michelle Ching’s 25+ years career. She is a seasoned media professional, with experience in senior sales management and regional leadership across APAC in digital and broadcast TV with Facebook, Microsoft, Skype, Yahoo, Viacom and more. Strategic and practical, Michelle’s skills have been honed from the ground up. Over the years, she has worked with multiple different channels, platforms, and products, and she inherently knows that ultimately, people engage with content, not devices.

Adrian Watkins is an award-winning growth & marketing leader with over 22 years of experience in leadership, strategy, sales & marketing, and business transformation across blue chip companies and SMEs across Europe and Asia. Prior to TotallyAwesome, Adrian was Growth & Marketing Director for AdColony (now Digital Turbine), where he successfully launched multiple highly successful gaming products (including Anzu.io into APAC), and Chief Strategy Officer at Tickled Media, where he closed Series C funding and achieved record-breaking revenue growth for the company.

Gary Fung is a digital marketing maven with over 15 years of experience in digital sales, management, and market expansion. He has a track record of historic company achievements in corporate and enterprise sales and developing high-performing sales teams. Over his career, he significantly contributed to three successful start-up acquisitions with AOL, Akamai and RhythmOne.

Alice Almeida is a senior data, research, and insights specialist for some of Australia’s largest media brands. With over 20+ years of media, brand, and consumer experience across TV, digital, print, and outdoor, she has sat on industry councils and designed market-first research pieces. Known as an industry expert, Alice has presented at over 65 local and international conferences.

Amanda Abel is a paediatric psychologist and a member of the Singapore and Australian Psychological Societies. She is the founding director of a paediatric psychology practice in Australia, and her extensive training & clinical experience span over two decades. Amanda works with TotallyAwesome to provide culturally relevant and evidence-based psychological insights so that brands can better understand the behavioural milestones of youths.

Mikio Kudo has over 20 years of marketing and media experience for diverse international companies. Before he joined the TotallyAwesome family, he was the Country Manager for the famous American toy brand, Mattel, where he was responsible for Japan’s business operations.