Up to 70% of kids receive money daily and choose how to spend it, our new research shows.
Today, we’re excited to announce that we are launching operations in Australia and New Zealand. It’s a great pleasure for us to welcome Melissa Roberts, who joins our TotallyAwesome team to lead the expansion.
With short-form digital content on the rise among APAC kids, we are happy to announce that we launch the first kid-safe creation studio and influencer network for APAC brands.
Mobile and Internet usage has boomed amongst APAC kids. This, coupled with their considerable influence over their parents’ purchases, offers significant opportunities to be tapped by kids’ brands. Our latest proprietary APAC Kids Market Insights Report 2016-17 evinces that an integrated cross-platform approach is the best one to reach and engage the region’s kids.
Today we’re pleased to announce that TotallyAwesome has entered a new stage in its journey, raising $2M to support its rapid growth in ASEAN and Australia.