Kid-centric digital media company TotallyAwesome has conducted research on the digital behaviour of kids in APAC, analysing online media consumption, device usage, and content and brand preferences.
Hot on the heels of China’s data privacy law, India has introduced its own data protection bill in parliament. Following last year’s Supreme Court landmark decision to uphold privacy as a fundamental right in India’s Constitution, the bill seeks comprehensive data protection for the world’s second most populous country.
Kid-safe social content platform PopJam, dedicated to the under-13 audience, has gained over 1 million registered users and 230 million engagements in Australia and Vietnam, in just 8 months.
In the last twelve months children’s data privacy law has expanded from what was just the US (COPPA) to covering all of Europe (under GDPR-K). But it’s not stopping there. Against many expectations, China has also introduced protection for children online.
Quan Nguyen, CEO of TotallyAwesome, the kid-safe digital media company, explains the impact of GDPR and the specifics of GDPR-K for child-focused content in Asia Pacific.
TotallyAwesome, APAC’s leading kids digital media company, today announced the launch of its first video on demand (VOD) offering, available on its kid-safe ad platform.
APAC’s leading digital kids media startup reveals TotallyAwesome Squad, focused on empowering kid-safe YouTube influencer content for the Australian market.
TotallyAwesome has launched BrandLift, a digital research solution across its digital ad marketplace, empowering brands to measure the effectiveness of their campaigns without compromising kids’ privacy.
TotallyAwesome has launched its 2018 Kids’ Digital Insights Study. The study provides new insights to kids’ media habits, device usage and content preferences.
In his interview with Mumbrella, Dylan Collins, Chairman of TotallyAwesome, said: ‘Ad tech players collect so much data on children – and it should scare the shit out of parents’.