Norris Nuts Channel launches on kid safe app PopJam in June

Top global YouTube stars CKN Toys and The Norris Nuts, join the likes of JoJo Siwa, as Kidfluencers on fun kid-safe app PopJam!

PopJam, the world’s leading kids safe-social content sharing platform, now counts top global YouTube stars CKN Toys and The Norris Nuts, joining the likes of JoJo Siwa, as Kidfluencers on the fun app!

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Kids trend alert: Gacha, Dollify and the popularity of digital dolls – PopJam

Are dolls going digital? PopJammers are going crazy about Gacha and Dollify.

PopJam, our safe-social platform for under 13s, has always been a place for kids to share their latest trends in a safe and creative community.

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Why PopJam is where YouTube creators are building kid-safe communities around their content

Platforms like Snapchat, Instagram, YouTube are all designed for adult audiences and despite being used by vast numbers of kids, have no support for under-13 engagement (in fact, legally they can’t).

As kids overwhelm these adult platforms, some are reacting by simply shutting down engagement. TikTok has created a whole new user experience (with dramatically curtailed functionality) for its younger users, while YouTube has taken the radical move of switching off comments for any videos created by (or intended for) kids or family users.

The result is a social media ecosystem in which well-intentioned creators find their content deprioritised by algorithms struggling under new restrictions, and audiences of children are left with experiences that restrict engagement.

Interested in kids trends? Every month we create a Kids Insights Report, digging into all the trends in our highly-engaged PopJam community. If you’d like to check out this month’s report, click here.

PopJam is the opposite, built with all of the safety features in place that we consider to be a prerequisite when engaging with children. The platform is now used by hundreds of content owners, brands and creators to provide community-enabled content for the under-13 audience. They use the platform in differing ways according to their requirements: PopJam channels are used by brands to embed their content and community on their sites, while the PopJam video player is used to share their video content compliantly with their under-13 audiences.

On PopJam, content creators can manage their own profiles, upload their own content and engage directly with their audiences, safe in the knowledge that our levels of moderation (maintained by both AI software and a 24-hour team) ensure that the conversations they have are productive, fun and appropriate. They can build an engaged, active community around their content in a way that can never be possible on an adult platform.

With many family and kids channels now without comments (either by choice, or removed by YouTube), creators and influencers are flocking to PopJam as the only safe social under-13 platform. They source ideas for videos, run competitions, engage with each other and get to know new fans on the platform.

Creators and influencers are flocking to PopJam as the only safe social under-13 platform
Creators and influencers are flocking to PopJam as the only safe social under-13 platform

Recently, one of our most popular creators, Sis VS Bro, hit a landmark statistic, with over 100k comments on a post featuring content from their recent YouTube video. In the weeks since posting, the content is still garnering thousands of comments, all from fans moving from YouTube to PopJam to engage more directly with their favourite content creators. Part of the reason for doing this is that YouTube, with its massive scale, is not a place where fans can hope to engage with their favourite content creators – but it’s also because PopJam, with its friendly community and moderated environment, is simply a fun place to be.

PopJam has a variety of different verified channels; Disney, Nickelodeon and Dreamworks all use channels to reach their under-13 audiences. However, influencer-run channels consistently rank among our top channels for engagement.

Some of the newest creators to PopJam, like Kayla, have modest numbers of followers, but that doesn’t stop her fans from engaging positively in the safe environment.

On PopJam, where engagement is encouraged, building a community around the influencer in a way that isn’t possible on other platforms.
On PopJam, where engagement is encouraged, building a community around the influencer in a way that isn’t possible on other platforms.

A truly social experience should enable dialogue and expression, and YouTube, with its mechanisms geared towards broadcast, doesn’t cater for this. On PopJam, we’re pleased to be able to enable a new generation of kids and family creators to engage in conversation with their fans, without fear of abuse or inappropriate content.

If you’re interested in staying on top of technology and kidtech news, we publish several kids industry newsletters which now have over 10k subscribers reading monthly. Sign up now!

Enabling COPPA-compliant programmatic advertising through our KidSafe Filter

The recent enforcement action against Oath’s ad exchange (formerly known as AOL) for breaching COPPA has put a spotlight on programmatic advertising to children. The case highlighted some important issues including the fact that using the ‘COPPA flag’ does not work. In fact, the only guaranteed way for advertisers to be compliant in programmatic ad buying is through a dedicated kidtech solution.

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The TikTok COPPA fine has dramatically upped the stakes in kids digital privacy

The FTC dramatically upped the ante on COPPA enforcement this week with a record-setting fine of $5.7m against the app formerly known as Musical.ly (now TikTok). The settlement says TikTok breached COPPA by knowingly collecting personal information from children without first obtaining parental consent, as required by the law.

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Turner and TotallyAwesome extend presence in South Asia through five new countries

TotallyAwesome today strengthens its partnership with broadcasting giant Turner in five new territories namely India, Pakistan, Bangladesh, Sri Lanka and the Maldives. The collaboration stands to give kids brands in these countries higher engagement with the under-16 demographic through its kid-safe advertising platform.

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Brands targeting under-18s face mounting pressure ahead of India’s comprehensive Personal Data Protection Law

2018 was a defining year for data privacy protection in India. Following the Supreme Court’s landmark judgement to make privacy rights constitutional, the South Asian country drafted a new law to protect its residents’ digital privacy. Under the draft Data Protection Bill it will be illegal to track children online without parental consent. Leading kid-safe digital company in Asia Pacific TotallyAwesome, breaks down what the bill means to advertisers targeting the under-18 demographics.

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