Japan’s commitment and readiness to join a growing number of countries protecting kids data privacy

TotallyAwesome brings kid-safe advertising to Japan

In line with international standards on protecting kids’ data, Japan today announces the arrival of TotallyAwesome, the country’s first kid-safe and compliant digital advertising company.

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China leaps ahead in child data privacy protections with new regulations

China’s Cyberspace Administration Office has issued new regulations to protect kids’ data privacy online, due to take effect on 1 October 2019. The Regulation on Protection of Children’s Personal Information Online puts into practice the principles of the broader Cyber Security Law (CSL) and the standards set by the Personal Information Security

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Kids turn to online content and influencers on what to buy

New study finds online to be the main driver in kids’ purchasing decisions

More screen time and access to influencers and information online is driving kids’ purchase decisions and spending, reveals annual Kids Digital Insights 2019 study.

[Singapore] — TotallyAwesome, Asia-Pacific’s leading kid-safe digital media company, has released its annual study on the online habits of children in the region. Started in 2014, the Kids’ Digital Insights report is one of the most trusted resources for media, brands and agencies.

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ACCC report proposes stricter regulations on the 90% of kids aged 4-12 who have been on YouTube, Instagram and Facebook

 

Sydney, Australia (AUG 2019) The Kids’ Digital Insights Study conducted by kid-centric digital media company TotallyAwesome late last year found a whopping 89 percent of parents are worried about their kids’ safety on social media. Among their key concerns are  inappropriate content, cyberbullying and lack of privacy protection. Kids, themselves, are also very much worried about their personal information being shared online, found a recent survey by the company. The results were much higher than anticipated, observed TotallyAwesome’s Chief Operating Officer, Marcus Herrmann. 

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TotallyAwesome partners with Nickelodeon Australia to create and distribute kid-safe social media content via new local PopJam channel

Sydney August 2019 

TotallyAwesome has partnered with Nickelodeon Australia to successfully launch a local PopJam channel for the iconic kids entertainment brand, allowing them to safely communicate to their under-13 audience in Australia via the leading kid-safe and COPPA compliant social media content platform. 

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PwC Kids Digital Media Report 2019

PwC Kids Digital Media Report 2019 estimates global kids digital advertising market will be worth $1.7bn by 2021

In 2017, PwC released the ground-breaking Kids Digital Media Report, which estimated that the value of the global kids digital advertising market would hit $1.2bn by 2021. They have just released their latest report with updated data and trends. It’s a compelling read.

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Norris Nuts Channel launches on kid safe app PopJam in June

Top global YouTube stars CKN Toys and The Norris Nuts, join the likes of JoJo Siwa, as Kidfluencers on fun kid-safe app PopJam!

PopJam, the world’s leading kids safe-social content sharing platform, now counts top global YouTube stars CKN Toys and The Norris Nuts, joining the likes of JoJo Siwa, as Kidfluencers on the fun app!

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Kids trend alert: Gacha, Dollify and the popularity of digital dolls – PopJam

Are dolls going digital? PopJammers are going crazy about Gacha and Dollify.

PopJam, our safe-social platform for under 13s, has always been a place for kids to share their latest trends in a safe and creative community.

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Why PopJam is where YouTube creators are building kid-safe communities around their content

Platforms like Snapchat, Instagram, YouTube are all designed for adult audiences and despite being used by vast numbers of kids, have no support for under-13 engagement (in fact, legally they can’t).

As kids overwhelm these adult platforms, some are reacting by simply shutting down engagement. TikTok has created a whole new user experience (with dramatically curtailed functionality) for its younger users, while YouTube has taken the radical move of switching off comments for any videos created by (or intended for) kids or family users.

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