Brands targeting under-18s face mounting pressure ahead of India’s comprehensive Personal Data Protection Law

2018 was a defining year for data privacy protection in India. Following the Supreme Court’s landmark judgement to make privacy rights constitutional, the South Asian country drafted a new law to protect its residents’ digital privacy. Under the draft Data Protection Bill it will be illegal to track children online without parental consent. Leading kid-safe digital company in Asia Pacific TotallyAwesome, breaks down what the bill means to advertisers targeting the under-18 demographics.

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New TotallyAwesome study shows brands must shift ad spends to digital to reach the kids and teens audience effectively

According to the TotallyAwesome APAC Kids Digital Insights released in October, kids show clear preference for digital with regards to content, device, time spent or even advertising impact.  However, current ad spend doesn’t reflect the reality of the 170 million kids in Asia Pacific where kids communication remains mainly offline.

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Steve Marshell joins TotallyAwesome as Sales Director for Australia and New Zealand

Leading kid-safe media company TotallyAwesome today announced the appointment of Steve Marshell as its Sales Director overseeing the Australian and New Zealand markets. Steve will be responsible for TotallyAwesome’s continued growth across AwesomeAds a kid safe compliant advertising platform, Kidfluencer – the kid-safe influencer network – and PopJam, the safe social content platform and community designed specially for children under 13 years old.

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India’s data privacy bill to protect minors under 18 years old, the highest age coverage of all data protection regulations so far

Hot on the heels of China’s data privacy law, India has introduced its own data protection bill in parliament. Following last year’s Supreme Court landmark decision to uphold privacy as a fundamental right in India’s Constitution, the bill seeks  comprehensive data protection for the world’s second most populous country.

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Kid-safe social content platform PopJam announces over 1 million users and 230 million engagements

Kid-safe social content platform PopJam, dedicated to the under-13 audience, has gained over 1 million registered users and 230 million engagements in Australia and Vietnam, in just 8 months.

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5 things APAC advertisers and publishers in the kids industry should know about GDPR

Quan Nguyen, CEO of TotallyAwesome, the kid-safe digital media company, explains the impact of GDPR and the specifics of GDPR-K for child-focused content in Asia Pacific.

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