Leading kids social content platform ‘PopJam’ launches in Australia

SYDNEY 02 NOVEMBER 2017 we launched our kid-safe and COPPA-compliant social content platform PopJam in Australia. Launched in the US in August 2016, the PopJam platform is now used by hundreds of brands and content owners to safely engage with the under-13 audience as a kid-safe alternative to Facebook and Instagram.

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Melissa Roberts joins TotallyAwesome as Country Director for Australia & NZ

Today, we’re excited to announce that we are launching operations in Australia and New Zealand. It’s a great pleasure for us to welcome  Melissa Roberts, who joins our TotallyAwesome team to lead the expansion.

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Digital is the new playground for APAC kids

Mobile and Internet usage has boomed amongst APAC kids. This, coupled with their considerable influence over their parents’ purchases, offers significant opportunities to be tapped by kids’ brands. Our latest proprietary APAC Kids Market Insights Report 2016-17 evinces that an integrated cross-platform approach is the best one to reach and engage the region’s kids.

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