TotallyAwesome today strengthens and extends its partnership with kids channel Cartoon Network in New Zealand. The collaboration stands to give children’s brands in the country higher engagement with the under-16 demographic through its kids-safe advertising platform.
TotallyAwesome provides hundreds of brands targeting children with a kid-safe compliant avenue to interact with their audience; its kids-safe marketplace AwesomeAds guarantees a zero data-collection advertising and reaches 170 million kids across Asia Pacific every month.
With one in three internet users being a child* and kids spending more and more time online (over 16h30 per week for kids in New Zealand**) the World recently saw a surge in data privacy requirements. The emergence of global standards for digital kids’ privacy, such as COPPA in the US and GDPR-K in Europe, will soon require advertisers to completely rethink their digital marketing strategies to use zero-data collection platforms.
The partnership means advertisers in New Zealand can continue to engage safely with kids on Cartoon Network websites, apps, and game apps and provide access to the wonderful environment Cartoon Network offers with great content that kids love including Ben 10 – Alien Experience, Cartoon Network Watch and Play and Toon Cup.
TotallyAwesome’s CEO Quan Nguyen said: “More than 170,000 children go online every day. As Asia Pacific shores up its privacy protection for children, TotallyAwesome is glad to partner further with Cartoon Network to bring more quality and safe content to children, as well as provide brands with a trusted platform to work with.”
Robi Stanton, General Manager of Turner Australia, New Zealand and Pacific Territories, added, “Cartoon Network is a premium brand known for its innovative digital sales solutions, which can now be accessed through TotallyAwesome. We look forward to a fantastic collaboration with a partner who has the same level of commitment to kids’ safety as we do.”
**TotallyAwesome, APAC Kids’ Digital Insights, October 2018
About Cartoon Network Asia Pacific
Cartoon Network, the number one kids’ channel in Asia Pacific, offers the best in original animated content including the multi-award-winning global hits Ben 10, The Powerpuff Girls, OK K.O.! Let’s Be Heroes, Adventure Time and We Bare Bears.
Cartoon Network is available in 29 countries throughout Asia Pacific and is currently seen in more than 135 million pay-TV homes. Internationally, it is seen in 192 countries and over 400 million homes, and is an industry leader with a global offering of the best in award-winning animated entertainment for kids and families.
The brand is known for putting its fans at the centre of everything by applying creative thinking and innovation across multiple platforms. Cartoon Network also reaches millions more through its websites, games and apps, including Cartoon Network Watch and Play. Cartoon Network, sister brand to Boomerang and POGO, is created and distributed by Turner, a WarnerMedia company.