What The Insights Family® new portal means to TotallyAwesome’s clients

We recently brought you exciting news that TotallyAwesome has partnered with The Insights Family® (rebranded from The Insights People), the global leader in kids, parents and family research who have recently expanded their presence in APAC to now include Japan, Korea, Indonesia and the Philippines, in addition to Australia, India and China. Now, in more news, The Insights Family® have released “Portal 4.0”,  the latest version of their award-winning insights platform.  

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TotallyAwesome’s latest initiative for #KeepingKidsSafe

TotallyAwesome and leading kids’ brands have created subsidised Public Service Announcement campaigns to teach kids about the virus and how to stay safe.

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Leading kids digital advertising company partners with Australian Toy Fair

TotallyAwesome, kids’ online data privacy and digital advertising experts, partners with the Australian Toy Association (ATA) as a major sponsor of the annual Australian Toy, Hobby and Licensing Fair 2020. 

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TotallyAwesome brings kid-safe advertising to Japan

In line with international standards on protecting kids’ data, Japan today announces the arrival of TotallyAwesome, the country’s first kid-safe and compliant digital advertising company.

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China leaps ahead in child data privacy protections with new regulations

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China’s Cyberspace Administration Office has issued new regulations to protect kids’ data privacy online, due to take effect on 1 October 2019. The Regulation on Protection of Children’s Personal Information Online puts into practice the principles of the broader Cyber Security Law (CSL) and the standards set by the Personal Information Security.

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Kids turn to online content and influencers on what to buy

[Singapore] — TotallyAwesome, Asia-Pacific’s leading kid-safe digital media company, has released its annual study on the online habits of children in the region. Started in 2014, the Kids’ Digital Insights report is one of the most trusted resources for media, brands and agencies.

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ACCC report proposes stricter regulations on the 90% of kids aged 4-12 who have been on YouTube, Instagram and Facebook

 

Sydney, Australia (AUG 2019) The Kids’ Digital Insights Study conducted by kid-centric digital media company TotallyAwesome late last year found a whopping 89 percent of parents are worried about their kids’ safety on social media. Among their key concerns are  inappropriate content, cyberbullying and lack of privacy protection. Kids, themselves, are also very much worried about their personal information being shared online, found a recent survey by the company. The results were much higher than anticipated, observed TotallyAwesome’s Chief Operating Officer, Marcus Herrmann. 

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