Kid Aware

The industry’s digital marketing training program designed specifically for the digital kids media ecosystem.

In a digital landscape which is constantly changing, the challenges for brands and agencies to both safely and effectively reach the under-13 audience has never been greater. We created the KidAware program to help the industry achieve the best possible standards in digital kids marketing.

How it works

KidAware is our training program which ensures you and your teams are fully equipped to navigate the continuously developing compliance needs of the digital kids media ecosystem. The KidAware program gives you:

A full briefing on COPPA, GDPR and the latest data privacy regulations governing kids in the UK, US and EU and beyond.

The ability to assess your digital kids marketing campaigns across all platforms for adherence to rules and best practice (including the latest advertising standards and data privacy restrictions).

Frameworks to evaluate partners, suppliers and technology providers for compliance with kids legislation.

Access to resources to keep your teams and clients up to date and protected with the changing rules and regulations in this sector.

How do you get KidAware trained?

Our KidAware training program is available to agencies, brands and
publishers around the world.

Designed for busy work schedules: 60-90mins + Q&A depending on the size of audience.

Remote presentations and training on request.

Annual training updates with add-on for new staff.

Training includes access to our knowledge team for real-time guidance on specific kids marketing questions.

They are already KidAware trained

Martin Doyle, Head of Digital, Generation Media

“As the UK’s number 1 specialist Youth Entertainment Media Agency we have an obligation to protect the youth audience that we engage with. We are proud to receive KidAware accreditation from SuperAwesome: as leaders in this field they are clearly putting our audience first and proactively seeking to protect children’s welfare online, something that we know will resonate with our clients.”

To arrange a KidAware training session for your team,
partners or clients, please get in touch: