Awesome Ads

The only ad platform built for the global kids industry

Safely reach kids everywhere they engage (desktop, mobile, video) across the biggest digital content marketplace in the world. AwesomeAds’ sophisticated contextual targeting ensures your campaign reaches your target audience without collecting personal data: your advertising will be COPPA /GDPR-K compliant and will receive the SAFE AD watermark. Check out our ad specifications here.


Campaigns on the AwesomeAds Marketplace can be bought on a direct deal basis, where the client sends us an insertion order (IO) and the campaign is fully managed by our Client Services and Ad Operations teams. This is great for brands whose campaigns would benefit from human optimization and creative input from our kids marketing experts.


Digital advertising space in the AwesomeAds Marketplace is bought automatically to decide which ads to buy and how much to pay for them. This is perfect for brands who want to reach as many kids as possible, in the safest, quickest and most efficient way.

The SAFE AD watermark:

Ads delivered by AwesomeAds are certified with the SuperAwesome SAFE AD watermark, guaranteeing compliance and safety. The watermark means:

Guaranteed compliant with COPPA and GDPR-K

No cookie-based targeting or behavioural tracking.

Reviewed by humans

Checked for age appropriateness and compliance with local standards and regulations such as CARU (US) or the CAP Code (UK) depending on the region you are in.

Creative gallery

This generation of kids consumes media differently to the last. Our in-house design specialists offer marketplace creative solutions that are made with this new generation in mind. From ideation to execution, we offer a range of formats across mobile, video and desktop as well as responsive microsites.


Reaching 500M+ kids

Used by hundreds of brands and content owners, the marketplace reaches 500M/month globally.

Safe, COPPA, GDPR-K compliant:

Guaranteed end-to-end COPPA, GDRP-K compliance for publishers and advertisers. Certified under the COPPA safe harbour programme by KidSAFE and the ESRB.

Kid-safe, effective targeting:

Advanced contextual targeting delivers the right ads to the right kids in the right places.

To find out more about AwesomeAds and how it works, please get in touch.