In line with international standards on protecting kids’ data, Japan today announces the arrival of TotallyAwesome, the country’s first kid-safe and compliant digital advertising company.
New study finds online to be the main driver in kids’ purchasing decisions
More screen time and access to influencers and information online is driving kids’ purchase decisions and spending, reveals annual Kids Digital Insights 2019 study.
[Singapore] — TotallyAwesome, Asia-Pacific’s leading kid-safe digital media company, has released its annual study on the online habits of children in the region. Started in 2014, the Kids’ Digital Insights report is one of the most trusted resources for media, brands and agencies.
Sydney August 2019
TotallyAwesome has partnered with Nickelodeon Australia to successfully launch a local PopJam channel for the iconic kids entertainment brand, allowing them to safely communicate to their under-13 audience in Australia via the leading kid-safe and COPPA compliant social media content platform.
In 2017, PwC released the ground-breaking Kids Digital Media Report, which estimated that the value of the global kids digital advertising market would hit $1.2bn by 2021. They have just released their latest report with updated data and trends. It’s a compelling read.