Leading kids digital advertising company partners with Australian Toy Fair

TotallyAwesome, kids’ online data privacy and digital advertising experts, partners with the Australian Toy Association (ATA) as a major sponsor of the annual Australian Toy, Hobby and Licensing Fair 2020. 

Continue reading…

China leaps ahead in child data privacy protections with new regulations

China’s Cyberspace Administration Office has issued new regulations to protect kids’ data privacy online, due to take effect on 1 October 2019. The Regulation on Protection of Children’s Personal Information Online puts into practice the principles of the broader Cyber Security Law (CSL) and the standards set by the Personal Information Security

Continue reading …

Kids turn to online content and influencers on what to buy

[Singapore] — TotallyAwesome, Asia-Pacific’s leading kid-safe digital media company, has released its annual study on the online habits of children in the region. Started in 2014, the Kids’ Digital Insights report is one of the most trusted resources for media, brands and agencies.

Continue reading …

TotallyAwesome partners with Nickelodeon Australia to create and distribute kid-safe social media content via new local PopJam channel

Sydney August 2019 

TotallyAwesome has partnered with Nickelodeon Australia to successfully launch a local PopJam channel for the iconic kids entertainment brand, allowing them to safely communicate to their under-13 audience in Australia via the leading kid-safe and COPPA compliant social media content platform. 

Continue reading …

PwC Kids Digital Media Report 2019 estimates global kids digital advertising market will be worth $1.7bn by 2021

PwC Kids Digital Media Report 2019

In 2017, PwC released the ground-breaking Kids Digital Media Report, which estimated that the value of the global kids digital advertising market would hit $1.2bn by 2021. They have just released their latest report with updated data and trends. It’s a compelling read.

Continue reading …