Kids turn to online content and influencers on what to buy

New study finds online to be the main driver in kids’ purchasing decisions

More screen time and access to influencers and information online is driving kids’ purchase decisions and spending, reveals annual Kids Digital Insights 2019 study.

[Singapore] — TotallyAwesome, Asia-Pacific’s leading kid-safe digital media company, has released its annual study on the online habits of children in the region. Started in 2014, the Kids’ Digital Insights report is one of the most trusted resources for media, brands and agencies.

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TotallyAwesome partners with Nickelodeon Australia to create and distribute kid-safe social media content via new local PopJam channel

Sydney August 2019 

TotallyAwesome has partnered with Nickelodeon Australia to successfully launch a local PopJam channel for the iconic kids entertainment brand, allowing them to safely communicate to their under-13 audience in Australia via the leading kid-safe and COPPA compliant social media content platform. 

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Why PopJam is where YouTube creators are building kid-safe communities around their content

Platforms like Snapchat, Instagram, YouTube are all designed for adult audiences and despite being used by vast numbers of kids, have no support for under-13 engagement (in fact, legally they can’t).

As kids overwhelm these adult platforms, some are reacting by simply shutting down engagement. TikTok has created a whole new user experience (with dramatically curtailed functionality) for its younger users, while YouTube has taken the radical move of switching off comments for any videos created by (or intended for) kids or family users.

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