New study finds online to be the main driver in kids’ purchasing decisions
More screen time and access to influencers and information online is driving kids’ purchase decisions and spending, reveals annual Kids Digital Insights 2019 study.
[Singapore] — TotallyAwesome, Asia-Pacific’s leading kid-safe digital media company, has released its annual study on the online habits of children in the region. Started in 2014, the Kids’ Digital Insights report is one of the most trusted resources for media, brands and agencies.
Sydney, Australia (AUG 2019)– The Kids’ Digital Insights Study conducted by kid-centric digital media company TotallyAwesome late last year found a whopping 89 percent of parents are worried about their kids’ safety on social media. Among their key concerns are inappropriate content, cyberbullying and lack of privacy protection. Kids, themselves, are also very much worried about their personal information being shared online, found a recent survey by the company. The results were much higher than anticipated, observed TotallyAwesome’s Chief Operating Officer, Marcus Herrmann.