Sydney August 2019
TotallyAwesome has partnered with Nickelodeon Australia to successfully launch a local PopJam channel for the iconic kids entertainment brand, allowing them to safely communicate to their under-13 audience in Australia via the leading kid-safe and COPPA compliant social media content platform.
PopJam, the world’s leading kids safe-social content sharing platform, now counts top global YouTube stars CKN Toys and The Norris Nuts, joining the likes of JoJo Siwa, as Kidfluencers on the fun app!
Platforms like Snapchat, Instagram, YouTube are all designed for adult audiences and despite being used by vast numbers of kids, have no support for under-13 engagement (in fact, legally they can’t).
As kids overwhelm these adult platforms, some are reacting by simply shutting down engagement. TikTok has created a whole new user experience (with dramatically curtailed functionality) for its younger users, while YouTube has taken the radical move of switching off comments for any videos created by (or intended for) kids or family users.
