Kids turn to online content and influencers on what to buy

[Singapore] — TotallyAwesome, Asia-Pacific’s leading kid-safe digital media company, has released its annual study on the online habits of children in the region. Started in 2014, the Kids’ Digital Insights report is one of the most trusted resources for media, brands and agencies.

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PwC Kids Digital Media Report 2019 estimates global kids digital advertising market will be worth $1.7bn by 2021

PwC Kids Digital Media Report 2019

In 2017, PwC released the ground-breaking Kids Digital Media Report, which estimated that the value of the global kids digital advertising market would hit $1.2bn by 2021. They have just released their latest report with updated data and trends. It’s a compelling read.

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