As published on Campaign Asia on 8 March 2021
The Insights People, which provides market intelligence on kids, parents and family, is expanding into Indonesia, Japan, the Philippines and South Korea. Across these four markets, it has a survey base of 7,000 children every week aged 3-18, and 3,264 parents every week.
The launch follows on from the company’s expansion into India, Australia and China from 2019. In addition, the intelligence company has struck a partnership with Singapore-headquartered kids advertising company TotallyAwesome. The collaboration will provide TotallyAwesome access into The Insights People’s live research portals, while The Insights People will gain additional insight into TotallyAwesome’s client audiences.