Move and win roundup: Week of March 8, 2021

Partnership TotallyAwesome with The Insights People

As published on Campaign Asia on 8 March 2021

The Insights People, which provides market intelligence on kids, parents and family, is expanding into Indonesia, Japan, the Philippines and South Korea. Across these four markets, it has a survey base of 7,000 children every week aged 3-18, and 3,264 parents every week.

Partnership TotallyAwesome with The Insights People
Nick Richardson, CEO at The Insights People, and Will Anstee, CEO at TotallyAwesome

The launch follows on from the company’s expansion into India, Australia and China from 2019. In addition, the intelligence company has struck a partnership with Singapore-headquartered kids advertising company TotallyAwesome. The collaboration will provide TotallyAwesome access into The Insights People’s live research portals, while The Insights People will gain additional insight into TotallyAwesome’s client audiences.