As published on Mumbrella on 27 January 2021
TotallyAwesome has appointed Alice Almeida to lead APAC data, research and insights.
TotallyAwesome, Asia Pacific’s most advanced forum for kids and brands to safely interact via the internet, has engaged Sydney-based Alice Almeida to develop the business’s APAC data, research and insights portfolio. Almeida is a specialist with 20 years of media, brand and consumer experience across TV, digital, print and outdoor.
TotallyAwesome provides a forum for kids, teens and families to safely interact with brands across thousands of apps, games and websites. The business has more than 300 million monthly active users across APAC and adheres to international governments’ most advanced regulations protecting kids’ data privacy.
Will Anstee, CEO of TotallyAwesome APAC said, “We are rapidly aligning specialisations that assist our youth audiences and their families to connect with brands. Alice’s skills are simply world class in developing actionable insights from data and other research and her role is central to our progress in audience and client connectivity.”
At TotallyAwesome Almeida will be focused on market intelligence and insights to assist teams engaging with clients, as well as working with regulatory bodies to assist in the elevation of youth safety and data-privacy regulations in APAC.
Her experience includes senior positions in Australian-based research including Channel Nine, Seven Network, News Corp and Fairfax Media. She is also a former manager of innovation and insights for online market intelligence business Hitwise. She has held representative roles in industry research and measurement organisations and presented research and insight projects at over 60 conferences across APAC.
Almeida will consult to TotallyAwesome via her independent business, Almeida Insights.
She said, “As a mum and someone who is concerned around the direction that online data collection and privacy is going, I jumped at the opportunity to consult with TotallyAwesome. I am looking forward to building market-first research and helping Australia’s leading kids and family brands reach their audiences in a safe and highly engaged environment.”